Many years ago, in a not-so-distant province on the coast of South Africa, there was a fleet manager named Matthew. Matthew worked at a large industrial company and was responsible to manage a fleet of over 100 vehicles. Despite having a tracking system in the vehicles, Matthew battled with high fleet costs which upset his senior management team. The senior management team demanded reductions in the operational cost of the fleet of vehicles. Month after month he would spend many hours scanning the copious number of reports sent to him.